I'd like to talk about Google AMP (Accelerated Mobile Pages). If you're a website operator, you've probably heard of it. Google AMP is a technology that dramatically increases mobile page loading speeds. As mobile users increase, page loading speed has become an important factor in SEO. Let's find out what Google AMP is, why it's important, and how to use it.

Google AMP is an open source frameworkfirst introduced in 2015. Designed to speed up the loading speed of mobile web pages, this technology provides a simplified version of web pages by minimizing and streamlining HTML, CSS, and JavaScript. With AMP, pages load almost instantly, providing users with a fast and seamless experience. This is especially useful for content-heavy websites such as news sites or blogs.

The biggest advantage of AMP is speed. When mobile pages load quickly, bounce rates decrease and page views and user engagement increase. According to Google research, 53% of users abandon a website if it takes more than 3 seconds to load. By adopting AMP, you can solve this problem. Fast loading speeds improve user experience and naturally have a positive impact on SEO rankings.

Another advantage of Google AMP is exposure on the search results page. Google tends to prioritize AMP pages. Especially for news or blog content, using AMP increases the likelihood of being included in the Google News carousel. This is an opportunity to drive more clicks and traffic.

It's relatively simple to implement AMP pages. First, you need to use simplified HTML called AMP HTML. AMP HTML is similar to regular HTML, but some tags and attributes are limited. For example, use the amp-img tag to load images and the amp-video tag to embed videos. AMP pages also use the AMP JS library to support fast rendering.

For CSS, only inline styles are allowed, and the size is limited to 50KB. This minimizes delays caused by loading style sheets. JavaScript can be used to a limited extent through AMP components, and only scripts provided by AMP itself are available. While there are these limitations, they greatly help in maximizing page loading speeds.

After implementing an AMP page, pages are served through the Google AMP cache. Google AMP Cache pre-renders AMP pages and serves them from Google servers, making loading speeds even faster. This allows users to see content almost instantly when they click on an AMP page.

There are a few things to keep in mind to effectively operate AMP pages. First, the content of AMP pages and regular pages must be the same. Google does not allow content discrepancies between AMP pages and regular pages, which can negatively affect search engine rankings. It is also important to verify that AMP pages are valid. Google provides an AMP validation tool to check if AMP pages are valid, allowing you to identify and correct errors in advance.

It is also important to monitor the performance of AMP pages. You can use tools like Google Analytics to track traffic, user behavior, and conversion rates for AMP pages. This will help you determine the actual performance of AMP pages and identify areas for improvement.

Finally, it is important to understand the disadvantages of AMP and compensate for them. AMP provides fast loading speeds, but it has limitations in implementing user customization features and complex interactive elements. Therefore, when adopting AMP, it should be used appropriately according to the purpose of the site and user needs. If necessary, it is a good idea to operate both AMP pages and regular pages simultaneously and develop a strategy to maximize the advantages of each.

Google AMP is a powerful tool that revolutionizes mobile page loading speeds. Fast loading speeds enhance user experience and greatly help maximize SEO performance. Introduce AMP to your website to achieve more traffic and higher search engine rankings. I hope you can effectively utilize AMP based on what I've shared today. Thank you.