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What is CPC (Cost per Click)?
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Summarized by durumis AI
- CPC is an online advertising model where advertisers pay when their ad is clicked, used in search engines and websites.
- CPC advertising makes it easy to measure ROI, is efficient for targeting potential customers, and allows for budget management through bid adjustment.
- However, costs can increase for highly competitive keywords, and clicks may only increase without leading to actual conversions.
CPC (Cost per Click)
CPC (Cost per Click) is one of the online advertising models where advertisers pay a certain amount each time their ad is clicked. This is mainly used in advertising programs run by search engines or websites.
Advertisers set relevant keywords and bids, and their ads are displayed when users search for those keywords. When users actually click on the ads, the advertisers pay the bid price.
Pros and Cons of CPC Advertising
Pros
Since advertising costs are based on actual clicks, it is easy to measure ROI (return on investment).
Targeting is efficient as you only pay for interested potential customers.
You can flexibly adjust ad exposure to your budget by adjusting your bids.
Cons
Excessive costs per click can occur for popular keywords with high competition.
It only relies on clicks, so actual conversions (purchases, etc.) may not occur.
Ad exposure may be limited due to low quality scores.
CPC advertising is used by many companies because it allows for direct ROI measurement, but it requires appropriate keyword selection and continuous operation optimization.
