What is CPC (Cost Per Click)?

CPC (Cost Per Click) is one of the online advertising models where advertisers pay a certain amount each time their ad is clicked. This is primarily used in advertising programs run by search engines or websites.
Advertisers set relevant keywords and bids, and their ads are displayed when users search for those keywords. When a user clicks on the ad, the advertiser pays the bid amount.

Advantages and Disadvantages of CPC Advertising

Advantages

Since advertising costs are based on actual clicks, it is easy to measure ROI (Return on Investment).
Targeting is efficient as you only pay for potential customers who are interested.
By adjusting your bids, you can flexibly control ad exposure within your budget.

Disadvantages

For popular keywords with high competition, excessive costs per click can occur.
Since it relies solely on click counts, actual conversions (such as purchases) may not necessarily occur.
Low quality scores can restrict ad exposure.

CPC advertising is utilized by many companies due to its ability to directly measure ROI. However, it requires careful keyword selection and continuous optimization of operations.